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Congratulations to Blue Arrow for winning the first prize

Congratulations to Zhejiang Blue Arrow Weighing Technology Co., Ltd. for winning the first prize in the “11th National Brand Story Contest (Hangzhou) and the 8th Zhejiang Province Brand Story Contest”. Zhejiang Provincial Market Supervision Bureau Party Committee member, Deputy Director, and President of Zhejiang Quality Association, Zhan Yiwen, expressed that the brand story contest aims to showcase brand innovation. The source of a brand lies in innovation, and enhancing the brand’s vitality through innovation in design, manufacturing processes, management models, and standards. The contest also aims to demonstrate the brand’s charm, where the essence of a brand lies in quality. Placing quality as the top priority in the brand creation process, achieving good brands, good products, and good services. Furthermore, the contest aims to showcase the brand’s influence, demonstrating the market recognition of the enterprise’s brand and enabling consumers to enjoy the satisfaction and sense of fulfillment in high-quality products and services that they aspire for a better life.

Since 2016, the Brand Story Contest has been successfully held in Zhejiang for eight times, attracting participation from more than 1,000 units across various industries through formats such as microfilms, speeches, and essays, covering all cities and counties in the province. More and more companies and organizations are using the platform of the Brand Story Contest to convey brand emotions, promote brand ideas and cultural image, enhance brand visibility, strengthen brand influence, and build an overall image of quality brands in Zhejiang.

In this edition of the contest, more than a hundred companies competed fiercely around the theme of “focusing on value leadership, activating developmental momentum, and building outstanding brands” through speeches, essays, short videos, and microfilms.

Through intense competition and the collective efforts of colleagues in the company, Zhejiang Blue Arrow Weighing Technology Co., Ltd. won the first prize in the competition with its brand story of “precision in every millimeter, making leaps of thousands of miles”.

In the future, the company will adhere to the path of specialization, refinement, uniqueness, and novelty. It will make electronic scales as the foundation and excel in the field of sensors. With the strong support of Zhejiang Provincial Mechanical and Electrical Group, it will help promote the development of Lanjian into a global provider of measurement and weighing solutions and services, contributing the Lanjian strength to the development of China’s measurement industry.


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